Go Where the Money’s At

Why Self-Directed IRA Investors Are Your Best Private Lenders

One of the biggest mistakes entrepreneurs and real estate investors make is trying to raise money from people who were never looking to invest in the first place.

There’s a better approach.

In this video, I explain why some of my most successful capital raises have come from building relationships with people who already have money set aside specifically for investing—self-directed IRA investors.

These investors have already:

• Moved their retirement funds into a self-directed IRA.
• Completed the paperwork.
• Made the decision to invest outside of Wall Street.
• Often prefer real estate-backed investments.

That means they’re not trying to decide whether to invest—they’re simply looking for the right opportunity.

Stop chasing everyone. Start focusing your time where motivated money already exists.